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OUGD603: Brief 5 - No. 7 Antiques // Logo Development

Since I've not really touched this brief in around a month, I decided to have a quick logotype critique.  Looking at the logotypes with fresh eyes, I should be able to spot any issues pretty quickly, before I go back to make any changes. 

Issues with spacing, the kerning between the I and the Q needs tightening up. The spacing between the zero and it's stroke need sorting, perhaps making it half the spacing of the vertical space between the N and the zero. 

Because of the angles of the 7 and the A, are both leaning to the right, the kerning need tightening up a lot, so the space between the two letterforms appears equal. I'm not sure the block filled EST works either, as it's very overpowering. 

Perhaps making the close together serifs into a ligature, which would perhaps make the type flow better – something which I picked up from Chris Murphy during the Work in the Web workshop. 

Adjusting the spacing between the veracity aligned, centred logos so they work coherently based of some sort of formula. 

More kerning tweaks – the spacing between the 0 and the 7 need tightening up. 

No massive overhauls, just small things which could be altered to improve the overall aesthetics of the design. 

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