On the back of the Yorkshire Tea box, there are instructions for brewing time. Adam and I want to tidy this section of the box up, and simplify the design, so the box's design feels more consistent.
I want to visually represent a timer. When I've visited tea shops in the past I've been given a hourglass which times 3-5 minutes – so you're able to decide your tea strength. For example pictured below Eteaket in Edinburgh, which I've visited a few times. (image not my own)
You can see the hourglass pictured next to the tea pot. It's a nice touch to allow control of the brewing accurately – which is always appreciated by tea connoisseurs.
I sampled an image of some timers to illustrate to see if they work visually, if they're appropriate for the style of the box.
Upon experimentation, I decided that they don't really work. The icons will be fairly small, and it's difficult to illustrator sand and glass on a small scale. A change of direction was needed.
Click here to see the new direction
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