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OUGD603: Brief 04 - The Last Drop // Primary Research

Accidental primary research, whilst out for lunch with United by Design. We went to Brigantes in York, which is often on the pub crawl. When handed a menu, I noticed this icon on the top right of the sheet. 

Using a bold red stamp style, and rounded typography which fits within it, the icon beautifully conveys the associations name, and all the relevant information. Using different sizes and weights to display a hierarchy of information. 

The association represent 'good pubs', put briefly. the stamp reflects a physical 'seal of approval'. A stamp added to approve something.

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