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OUGD603: Brief 7 - Coffee Culture // Business Card Research

As part of the collateral, I will be creating business cards to promote the individuals whom work at Coffee Culture. The business card is the first point of contact for potential business, and it's vital that they are impactful, memorable and create a good first impression.

“Regardless how flashy or clever your card is, if contact information is not readily available, or quickly processed, the card failed. What does it matter if someone remembered some neat trick the card does or how nice it looked if they find a hint of difficulty acquiring your information from it.”

— terry tolleson

The quote above has been taken from David Airey's website, where he talks about what makes a good business card. 

Terry Tolleson believes that a business card should (at the very least) contain three elements (in order of importance):

  1. Contact information
  2. Company name
  3. Visual identifier for the company (a logo for instance)

I've begun to look at some examples of business cards which I enjoy visually, business cards which clearly communicate the required information. 

The first set of business cards by Alex Small for HR Cloud aren't actually physical business cards, they're digital. Because they're digital, it removes the flair associated with print techniques and forces the effectiveness of the business cards to rely ultimately on the design alone. 

The clean design 

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