Showing posts with label Brief 02 - OAC Photography (Website). Show all posts
Showing posts with label Brief 02 - OAC Photography (Website). Show all posts

OUGD603: Extended Practice Overview

So you're able to see what's what, I've made this post to quick link you to the work, easily.

All briefs attempted with links to post:

*(Projects stricken out have been cancelled for various reasons)

OUGD603: Briefs & Evaluations (Project File)


OUGD603: Brief 02/03/09 & Design Publication // Designing for UX critical research 01

I understand this post is practically an essay, so I've bolded all the important works and phrases.

In this post, there won't be many images to be seen. It's mainly documenting research undertaken regarding designing for user experience, or UX for short. Although one of the briefs tagged in this post has been completed, OAC Photography. I think this post will bear relevance with the brief from an evaluative standpoint, and for the briefs which are in motions, the website for Coffee Culture, SAC Ampleforth and my design publication, which will take the form of a digital publication, this research will be implemented into the design process. 

It's mailing links and paraphrasing of blog posts, but it's important information which will change the way I design.


The first of which, titled 'One Magic Formula to Calculate UX? (click to see full article), is about the different elements of user experience, the things which impair and enhance our user experiences. To summarise; 

The first point of contact and engagement with a website relies on the digital loading speed. "If software is slow users become cranky, and if the speed is too slow they may abandon your product altogether." You need to consider the internet connection, the speed of which is out of our hands, the device the user is using, the server which the website is being hosted from and the code. Impairment or improper treatment to any of the above can hinder the loading speed, which will compromise the experience.

Secondly, the cognitive loading speed – I didn't know what it is either. "The cognitive load theory was first mentioned by G.A. Miller in the 1950s; he mentions in a paper that the working memory of humans seems to have an inherent limit. He states the working memory seems to be capable of only holding 7 (±2) chunks of knowledge at a time, being numbers, words or visual elements. The working memory of our brain works exactly the same as the working memory of computers. It processes all information inputted. Dr. Graham Cooper created this explanatory image in his 1998 research paper that makes it understandable:"


On the back of which, you must recognise that the interface complexity also plays a part in the experience of the user. Interfaces which are too difficult with too much information will overwhelm the users. Similarly to the digital experience. An abundance of content flooding the page will become too over powering for the user. "When a product has a complex interface, but the user has previous experience with this or similar products, the cognitive load can still be low. If there is a lot of previous experience with the product, the complexity might not even matter. This can result in  the fact that a product with a complex interface and experienced users can be more effective than redesigning a product to use a simple interface that sets all legacy user understanding back to zero."


The purpose of a website must also be taken into account. "A digital product must have a purpose to provide value. Without a purpose there will never be a user to experience the user experience at all." The website must benefit the user. "The most important thing for a user to use a particular piece of software is that they believe there is a benefit in using it. This can be acquiring information, social interaction, (digital) goods or just good old fun." A factor that can’t be ignored since we are dealing with human behavior here is status. Status can be a strong force that drives people to take action. If a product has the power to increase someone’s social status then it boosts the intrinsic motivation of your users.

Finally, the most important part of a website, the interaction. The aesthetics of a website are not as important – which is difficult to level with as a designer. However the do play a role in the experience of the website. It's a team effort with all of the other elements discussed. Last but not least is communication. By communication I mean everything from the copy used in your interface to the emails from customer support. The way you communicate with users should be human, kind and understanding, with a dash of humor. Every human being likes to be treated nicely, your product is your voice, so use it wisely and kindly.


OUGD603: Progress Tutorial

I engaged in a progress tutorial with Simon Jones, earlier today – to see how the term is going, so far. I was looking for some advice and confirmation what I was on track with the briefs I'm undertaking. I was also able to get some feedback on a couple of briefs which are currently being worked on.

Simon seemed happy with my progress and workflow at this stage of the year, having it  “all in hand”.  I feel like I've still got a lot to do, however I've just got to crack on with it, really.

I've not really had much contact time with Simon previously, so I showed him some of the completed briefs, so he was able to get an idea of what I'm about – in terms of design.

I spoke with Simon about the YCN Yorkshire Tea brief, which I'm undertaking as a collaborative brief with Adam Garbutt. A brief which we've made some good progress in, but we're not sure if it's an appropriate direction. We've used photography instead of the traditional watercolour to bring new life to the packaging – in attempted to appeal to a younger audience. Simon commented that perhaps photography might not be the best direction, as the dated water colour has a 'tweedyness' to it. Which reminds you of Yorkshire.

Of course, the photography direction was only one of our ideas so far, we will be taking the 'tweedyness' into account when developing our packaging further.


OUGD603: Brief 2 - OAC Photography // Contact Page

Today I worked on the contact page, this page will be one of the major portions of the page as it will be used to arrange bookings - the main source of income for the business. It's important the user experience on this page is fluid, so the user can easily input their information and contact OAC.


The contact form fills the majority of the page. Spanning across it, split into two columns for the entry points. Mainly because you can't miss it, and that's fairly important. The boxes use a 50% grey so they almost blend into the infrastructure of the page, without standing out too much. 


The contact form uses the basic information I've seen in other contact forms. The type uses the same colour as the content boxes which surround them, as they will be replaced when the user enters their own detail. I've used an impromptu 'Say Hello' as a pleasant greeting to the section. With the title, also greyed out 'contact us' above, to make it clear what the section actually is. 



I added the contact us button below the section, left aligned. I adjusted the tracking of the words slightly, a gentle amount so it allows the type to fit the content box ever so slightly. 


I wanted this button to work as a rollover. Rollovers are a great way to show the content is interactive, to show that this section is actually a button rather than any other piece of content. Throughout the website, the rollovers fill themselves with the wine colour and the type/content goes white - which is what I've done here to assure the website is consistent. 


I also planned to add a Google Maps section to the website, I know these can be done relatively easily, and they're fairly customisable. I used a screenshot of York, where OAC photography is based from Apple maps as a placeholder, as I can't embed Google maps into a photoshop file. 


I used a clipping mask to add the map to the design. The advantage of using layer masks, such as clipping masks and vector masks is that they are nondestructive so they can be edited later on. I also used a hue/saturation adjustment layer to desaturate the image, so it fits in with the page, as the consistent theme throughout is greyscale. 


You can see the google maps section in the page. To add some variation on the width of the page, I've allowed this content to extend to the edge of the document. I also added a location symbol, which I based on that I saw in VW adverts. 


When working at Bloom, I spent a lot of my time doing web design. I learned that you have to show how everything will work. So, what happens if someone doesn't fill out the mandatory fields in the contact form and then submit? The black fields' type goes wine, which draws attention to them, so the user is able to fill it out properly. 


I also demonstrated what happens after you submit the information into the contact form and then send the information. The contact form will disappear, and you will get a thank you message. Using the similar grey type to the title, so it blends into the page. Removing the contact form prevents the user from submitting the same form multiple times. 


Overview of the contact page. 

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I ended up making some quick amends upon review, reflexing on what the client said initially. The page looked too serious. The clean white space factor, which is what we're after is working, prioritising the content, however the black and white colour scheme pulled it down.

I ended up adding some colour to some headings, using the business alternative colour. Which really draws you into the type. 'Say Hello!' is quite a friendly introduction to the section, which sets the tone of the page.


And also adding the colour to the type and the outline of the submit button. Which now works as an invert when you roll over it - as per the rest of the website. Making it much more consistent with the rest of the website. 






OUGD603: Brief 2 - OAC Photography // UI/Iconography Research

I'm adding a Google Maps element to the website, and other elements which will require a style of iconography. A decent looking set of icons is vital for the UI and the UX of the website.

I follow VW on Google+ and they post a number of ads with some really interesting simple icons. They're often used in an overlay, so the icons are really basic and bold, so they're able to work against the background - any background. Pictured is a really simple stop watch using the fundamental elements, the stripped down basics to create the watch.


Using really simple shapes and lines to capture the essential elements of whatever it's representing. Not overly complex. 


The icon I'm particularly interested in is the location icons. I'll be working with Google Maps elements within the contact page of OAC Photography's website. Really simple and instantly recognisable as the location pin. 


In comparison to the standard Google pin, which doesn't really fit the style of the website in any way. 


I've also noticed whilst looking at Google maps that all the maps must have the Google copyright message on it in some place. 

OUGD603: Brief 2 - OAC Photography // Aquiring the Domain

As part of the brief, I want to try and make the website live. So, I spoke to the client about possible domain names. I wanted to keep it fairly simple and modern. Most of the typical domains like .com and .co.uk have already been registered. However, recently a group of specialisation domains have been released. .photography is one of them. Luckily, http://oac.photography was avaliable.

I've used the domain provider TSO Host before, on a previous freelance project; Codex Books.


We now own http://oac.photography at the moment, there is only placeholder content on there until we launch the website. 

OUGD603: Brief 2 - OAC Photography // Portfolio Page Mock Up

As I designed the rollover images and features of the website I wanted to demonstrate these to the client. I did so by mocking up the website in Adobe After Effects, animating a cursor to show how the content changes.


I knew from the go that I wanted to impose the screen onto a Macbook to make the video almost like a mock up as I would usually make for clients when presenting designs. I knew the width of my design was 1366, and that the screen ratio for Macbook is 16:10. So I calculated that the height should be 853. 

I saved the PSD out into it's different states so I could just overlay the content for ease of editing. 


You can see how I stacked the content in the After Effects timeline, pushing back their appearance time so you can see the content beneath before it appears. So I've put the inactive image first, then the first rollover appears, and so on.


I wanted the big image to appear as a quick fade rather than a jump cut, so I added opacity time codes to the layer to alter how it appears and disappears into the video. 


I then animated the cursor onto the video after deciding how the content will appear and when. I did this using the position time code. Syncing the motion as best as I could to the video, so it looks realistic. 


I then rendered the video, which I will place onto the mock up template. 


Unlike Adobe Photoshop, the transform too in Adobe After Effects does not have a distort option on the right click. I had to google this - but the distort tool I was after is under effect > distort > corner pin.


Doing this allows me to manipulate the corners of the image to it fits on to the screen correctly. I've noticed that on all Macs there is a small black edge around the screen itself. 


Final mock up.


Video demo, which will be presented to the client. 

OUGD603: Brief 2 - OAC Photography // Portfolio Page Design

I've begun to work on the secondary pages of the website. I started with the portfolio page, as it would be considered as the main content page of the website, as it's typically what a user would come to see. 

I needed to subdivide my grid system slightly to incorporate the four columns used in the wireframes, which the client liked. I added an additional two gutters within the centre of two columns as seen below, which will allow the thumbnails to sit accurately. 


You can see how the images fit into the new column system. I've also begun to work using clipping masks within my web desig. Which allows a more flexible, non-destructive method of design. If I wanted to edit the images in any way, in terms of this composition, I can just edit the image file without moving the base shape which the image is masked to. 


I also wanted to demonstrate how the rollover system will work on the website. Similar to how it works on the homepage of the website, however I've added buttons. Buttons which allow the user to quick look at the image or to favourite it. 


I created the roller over using another clipping mask within the existing clipping mask. If this project gets handed over to a developer in the end, which is unlikely, I need to assure it's organised to he or she able to interpret the content correctly. 


I've added a cursor to show that the rollover is active. I picked this up during my placement at Bloom. It allows the client to interpret the different states easily. 


I also wanted to add a further rollover, which shows the selected button highlighted. I duplicated the rollover group, and changed the state of the the desired button. Inverting the colours, which uses the contrast of hue and saturation to allow the button to stand out amongst the image. 


I also added a further cursor to the design to show the active state of the button. For the same reason as stated above.


Which you click the button it previews the project image in full screen, fading the background slightly which draws attention to the image. My research has shown a vast majority of websites which presenting feature imagery do this. 


Below is a final shot of the page, which will be submitted to the client along with the other secondary pages. As per the rest of the website I've been using a large amount of white space around the imagery and type. I'm doing this as white space suggests the significance of the content. It stands out, it's more dominant within the page -  as sense of importance. 


OUGD603: Brief 2 - OAC Photography // Further Research

The wireframes and website map for OAC Photography have been signed off by the client, she's happy with how the content sits and how a user navigates through the website. No amends - which doesn't happen very often.

I'm going to look into some other photography themed website to see how the imagery is laid out, the techniques used, and how effective they are.

I'm trying to find examples which use white space. The OAC Photography brand uses white space throughout, as white space surrounding the content frames it, isolates, making the content stand out and seem more important amongst the rest of the page. Avoiding the cutter.



http://demo.explora.com.uy/hiker/portfolio/


http://www.glasscoatphotobooth.com/



http://work.rickardsund.com/




http://shinebythree.com/



http://www.rocknine.co.uk/

OUGD603: Revised Briefs

Based on the tutorial last week with Amber, I've changed and amended the briefs accordingly. There is now a total of nine briefs, rather than eight, as I've split up two briefs, for the sake of assessment. 
I've split up the SAC Ampleforth brief and the Coffee Culture briefs into two parts. The first part of which is the brand and identity design. Creating brand guidelines and proposing/creating collateral for the briefs and the second part is designing the website - as web design is a substantial brief within itself, especially for two medium sized businesses.
I've also added rough deadlines for the briefs. These will be subject to change, as I can't foresee how my time will be managed in 2015, as I will be doing D&AD and or YCN briefs along side. 

OUGD603: Brief 2 - OAC Photography // Website Wireframes

After completing the website map, I was then able to plan out the content on the pages in the form of wireframes. The wireframes are used to map out how everything will fit, rather than convey the design. They really only need to uses content boxes and placeholder text and imagery to communicate to the client how the content will be laid out. 


I sketched out some wireframes, trying to lay the content out in a similar style to the look and feel design which I sent to the client. Keeping the footer and headers the same throughout, basing the content on the content from OAC's wix website. Which you can see in the document attached below. 

The wireframes have been designed to fit all the content which can be found on the website as it is. Looking through the website, I think more copy would be beneficial in places. For example describing the shoots, a more thorough about page.

I used Azure Pro 7 to design the wireframes digitally, it a piece of software I learned how to use during my summer placement at Bloom. I mapped out the pages which were listed in the website map - some of the pages I've created a couple of options for, both of which I think will work, but they're just there to give the client a preference. Of course, I'll be happy to make any amends which need adjusting.

I created two shoot pages (individual shoots), two about pages, and two testimonial pages.


Using the a basic twelve column grid which was used on the look and feel design. I mapped out a master page, seen in the bottom right of the image below, which contained the header for the website, so it remained consistent. I used grey boxes, placeholder images and copy to represent the different elements of the content. 


The wireframes are listed below in a PDF, and will be presented to the client - open for amends. Once they're signed off, I will begin research and start to design the website. 

 

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