Showing posts with label Brief 14 - Something More. Show all posts
Showing posts with label Brief 14 - Something More. Show all posts

OUGD603: Extended Practice Overview

So you're able to see what's what, I've made this post to quick link you to the work, easily.

All briefs attempted with links to post:

*(Projects stricken out have been cancelled for various reasons)

OUGD603: Briefs & Evaluations (Project File)


OUGD603: Extended Practice Submission Boards


OUGD603: Brief 14 - Something More // Presentation Video

OUGD603: Brief 14 - Something More // York Minster Scaffolding Mock Up

As part of this brief I want to change how the council is viewed. To do this I feel like I should apply the brand to elements of the city which will be considered 'good', or beneficial to the community. Associating the council with positive developments.

An example of this is York Minster, the pride and joy of York which tourists travel thousands of miles to see. However, it's always covered in scaffolding, which obscures the look of The Minster, making it look like a building site. 


Some research has brought me to see examples like this, using the a screen to cover up the scaffolding and the works beneath it, almost restoring the looks of the building while it's in a fragile state. 


I decided to apply it to York Minster. I found an image of the scaffolding which obscures the left tower, hiding it from display, exposing the ugly scaffolding, which is an eye sore spoiling the skyline of the city. 


I mocked up a cover for the tower, using the tower to the right and manipulating it onto the left tower to act as a cover, obscuring the eye sore which is the scaffolding. I applied the brand colour to the image which resonates the brand whilst rectifying the skyline, positively promoting the council - I added the logo just to increase the brand exposure. 

OUGD603: Brief 14 - Something More // Video Development













OUGD603: Brief 14 - Something More // Logo Devepment








Below is a very low resolution GIF which shows how the two logos are interchangeable and work together to fit the content and the space around it. 


OUGD603: Brief 14 - Something More // Interim Critique Session

We had a interim crib session with Something More, were 'everyone' who had been given City Council were asked to attend. Those who attended, were able to bounce some ideas off one another to get a better idea of what we were doing.

We each presented our own individual ideas, none of which were bad, and we received peer feedback, and feedback from Something More.


  • The workers and members of the city council, in some cases, are unsung heroes, doing things which benefit the community without recognition in most cases.
  • Negative connotations of the council typically overshadow the positive things, which are vast. It would work to promote and bring the positive aspects of the council into the public eye to a greater extent. 
  • Remove the boring negative connotations from the image of the council and make it less corporate, more human - less like a business, more like an organisation which has one goal; to benefit the community.
  • Think about the name, it doesn't have to be called a council, it can be called something more appropriate if applicable, something which reflects the direction we're taking this brief. 

The deadline for which is on the 8th of December. 

OUGD603: Brief 14 - Something More // Council Research

For the start of this project I wanted to get an idea of what cities councils actually do, because I really don't know at this stage. I think my lack of understanding could be fed into the brief at a later stage, as I feel this branding and identity brief is pushing more towards promoting the positive aspects of the council, as they're often over looked. 

I looked at the council for my home city, York. Their home page displayed the vast range of things which they do to benefit the city - and some other useful links. 


The negatives typically seem to over shadow the positives. Looking back to last year, when the council closed a bridge, Lendal Bridge, and placed a charge for crossing it in a car, which turned out they had no right to do. Which lead to them refunding all those charged - this massively overshadowed any positive development or events in the city.

Positives
  • Managing the city, it runs, it work
  • Recycling - the city's green policy
  • City Development - The future of the city's appearance and functionality
  • Schools
  • Heritage - which is extremely important in cities like York
  • Travel - public transport, which can also be a negative, however that's typically not completely down to the council
  • Health and Wellbeing - Hospital, sporting events such as the York 10K
Negatives
  • Power
  • Taxes
  • Travel


The corporate controlling nature of the council is really makes people want to avoid dealing and interacting with them. I think the rebranding should be an attempt to rectify this. 

The brand should be about looking towards the future, the projects, the development and the ideas which will transform the city in a positive manner. Impactful, for the better good - rather than trying to impair society. 

OUGD603: Brief 14 - Design Something More // Briefing and Talk



Something More

  • Used to work at Elmwood
  • How can we make brands better?
  • A brand is standing for something
  • Also referred to as a reason to believe big ideas and values.
  • A brand doesn't have to be about the object, it could be about the ideas around the object, the morals and the ethics for example.
  • Not about the logo, about everything around it
Stand for something + wonderful experience = people care

  • Brands which are a wonderful experience make our lives better
  • Products can be similar, but it's how you look at it which defines it and sets it apart.
  • Design is an opportunity to make a difference
  • Do things in a way which makes interest, it will create an impact
  • You gravitate to what you know
Brief

Rethink the brands of today and make them better. 


Define, Create and Build.

I was given;


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