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OUGD603: Brief 14 - Something More // Interim Critique Session

We had a interim crib session with Something More, were 'everyone' who had been given City Council were asked to attend. Those who attended, were able to bounce some ideas off one another to get a better idea of what we were doing.

We each presented our own individual ideas, none of which were bad, and we received peer feedback, and feedback from Something More.


  • The workers and members of the city council, in some cases, are unsung heroes, doing things which benefit the community without recognition in most cases.
  • Negative connotations of the council typically overshadow the positive things, which are vast. It would work to promote and bring the positive aspects of the council into the public eye to a greater extent. 
  • Remove the boring negative connotations from the image of the council and make it less corporate, more human - less like a business, more like an organisation which has one goal; to benefit the community.
  • Think about the name, it doesn't have to be called a council, it can be called something more appropriate if applicable, something which reflects the direction we're taking this brief. 

The deadline for which is on the 8th of December. 

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