Based on my primary research, visiting St. Alban's Sport Centre, Virgin Active, and my secondary research looking at other sports centres and health clubs, I've developed an idea of the collateral which would be required and appropriate for the identity of SAC - as a minimum.
Core Collateral
- Logo
- Brand Guidelines and Colour Schemes (which will dictate the rest of the design)
- Class Logos
- Advertising and Promotion (in the form of digital flash banners and social tiles)
- Way-finding (in the form of interior and exterior identity application)
- Stationery (Business Cards, Letterheads, Application forms, Staff ID, Key Fob)
- Staff Uniforms
On paper, I can appreciate this doesn't look like a massive amount, however I plant to push the identity application within the sports club to it's full extent.
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