OUGD603: Brief 14 - Design Something More // Briefing and Talk

Something More

• Used to work at Elmwood
• How can we make brands better?
• A brand is standing for something
• Also referred to as a reason to believe big ideas and values.
• A brand doesn't have to be about the object, it could be about the ideas around the object, the morals and the ethics for example.
• Not about the logo, about everything around it

Stand for something + wonderful experience = people care

• Brands which are a wonderful experience make our lives better
• Products can be similar, but it's how you look at it which defines it and sets it apart.
• Design is an opportunity to make a difference
• Do things in a way which makes interest, it will create an impact
• You gravitate to what you know

Brief

Rethink the brands of today and make them better. 

Define, Create and Build.

I was given;