Today Ewan and I started to book in some time to work together on our collaborative brief, which is designing the identity and promotional material for the 2019 RWC Rugby World Cup in Japan.
We're basing the vast majority of the existing content produced for the 2015 Rugby World Cup, which is being held here, in the UK. As all the 2019 World Cup will be is another version of previous World Cups - however, we would also like to push the boat out, and see what we can come up with in addition to this, so we can propose the most visually innovative Rugby World Cup yet.
We began by mapping out the content found in existing Rugby World Cups, so we're able to divide up the roles effectively. Ewan is a print designer - and I'm more leant towards web design - but we both work on branding and identity design. So I imagine the initial stages will be a very side-by-side frequently meeting collaboration, until we get the overarching identity sorted, which will be mapped out into brand guidelines, then we would crack on, on our own, in our own specialisations.
We threw together some initial sketches and ideas, un-research and unrefined as it stands, none of this would be final of course, it's just playing with thoughts. Taking elements from the rugby world and the Japanese language and trying to see if there's any obvious connections or synergy we can create or discover.
Ewan and I also looked at some stuff on some design blogs and websites - just initial research, to see if we can gain any interesting ideas or views from any of the work. Below is some Chinese typography, not Japanese - but the glyphs take on a similar eastern style.
The typography has been deconstructed and broken down into it's separate elements, and to us, this looked like a team strategy plan - the method in which the coach communicates plays to the team before a match.
A really bad example I've found on Google images, but it demonstrates the point.
Similarly, the layout of the typography is similar to a line of play in Rugby. In Rugby, the ball must travel backwards at all times, so the team assembles themselves in a diagonal line, players moving further back by each person - so the ball can be passes down the line, without forward passing.
Another image to demonstrate what I'm failing to explain...
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