OUGD603: Brief 7 - Coffee Culture // Business Card Research

As part of the collateral, I will be creating business cards to promote the individuals whom work at Coffee Culture. The business card is the first point of contact for potential business, and it's vital that they are impactful, memorable and create a good first impression.

“Regardless how flashy or clever your card is, if contact information is not readily available, or quickly processed, the card failed. What does it matter if someone remembered some neat trick the card does or how nice it looked if they find a hint of difficulty acquiring your information from it.”

— terry tolleson

The quote above has been taken from David Airey's website, where he talks about what makes a good business card. 

Terry Tolleson believes that a business card should (at the very least) contain three elements (in order of importance):

1. Contact information
2. Company name
3. Visual identifier for the company (a logo for instance)

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I've begun to look at some examples of business cards which I enjoy visually, business cards which clearly communicate the required information. 

The first set of business cards by Alex Small for HR Cloud aren't actually physical business cards, they're digital. Because they're digital, it removes the flair associated with print techniques and forces the effectiveness of the business cards to rely ultimately on the design alone. 

The clean design 

Seth Nickerson 

Nick Reese

Salih Kucukaga

Ryan Putnam

Mateusz Turbinski

Olly Sorsby

OUGD603: Brief 1 - SAC Ampleforth // Identity Guidelines 01

OUGD603: Brief 7 - Coffee Culture // Store Front Photo Manipulation

OUGD603: Brief 7 - Coffee Culture // Identity Guidelines 01

Before I can create any of the collateral for Coffee Culture, now that the logo and colour scheme have been decided, I need to create the identity guidelines, which will dictate how the rest of the design work will look and function, so it all works together as a set. Identity guidelines are also useful if another designer or individual were to do work for Coffee Culture they would know how to keep to the style.

To mix things up I decided to make the booklet A5 landscape, which I don't often do. I plan on using a ring binding or something similar if I am to print this off, so I've created a decent sized margin on the inside of the spreads so none of the content is lost. 

The logo has been inverted to it's secondary colour, the slightly off-white, white. Which then sits on a soft focus background, as not to distract from the content, and so the sub heading below the logotype is readable. 

OUGD603: Misc Briefs // Intern Magazine Workshop

We had a workshop with the creator in Intern Magazine, we were asked to create a concept for a magazine which would be individual and different in comparison to other magazines out there. I worked with Grace, Adam, Laura and Sophie. 

Here are some sheets of ideas which we mind mapped, to come to our concept...

We ended up creating an educational magazine which was aimed at children between 8-12, the curious age where you want to learn about the world and beyond. Each bimonthly edition would cover a different subject. The imagery and typography used was mature enough to attract adults to buy the mag, but colourful enough for the children to want it. 

Mock up of the cover

Interior

OUGD603: Brief 14 - Something More // Interim Critique Session

We had a interim crib session with Something More, were 'everyone' who had been given City Council were asked to attend. Those who attended, were able to bounce some ideas off one another to get a better idea of what we were doing.

We each presented our own individual ideas, none of which were bad, and we received peer feedback, and feedback from Something More.

• The workers and members of the city council, in some cases, are unsung heroes, doing things which benefit the community without recognition in most cases.
• Negative connotations of the council typically overshadow the positive things, which are vast. It would work to promote and bring the positive aspects of the council into the public eye to a greater extent. 
• Remove the boring negative connotations from the image of the council and make it less corporate, more human - less like a business, more like an organisation which has one goal; to benefit the community.
• Think about the name, it doesn't have to be called a council, it can be called something more appropriate if applicable, something which reflects the direction we're taking this brief. 

The deadline for which is on the 8th of December. 

OUGD603: Brief 1 - SAC Ampleforth Identity Guideline Research

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