We were luck enough to have the design studio Dr. Me to come in and do a workshop with us. We were asked to do some quick fire briefs, which were to be done in one day. I worked with Caitlin.
The first brief was to create a 12" inch vinyl sleeve from Evian Christ's new track. The song sounded quite ambient, with an almost industrial undertone. It almost sounded suspenseful, like an aeroplane turbine. It also reminded us of the music you hear as a background track to either a timelapse or a slow motion video.
The track sounded organic and industrious at the same time, so we reflected this through our designed. Below is our first sleeve cover - which I think we ended up going with. Replacing the skyline with a flipped shipping scene - which was reflected through some tapping sounds in the music, almost like a boat engine.
Our second sleeve, which featured an organic picturesque boat scene, paddling across a submerged city. The contrast between the natural and the industrial. In both sleeves, we kept the type very clean. Using Bebas Nue - which is often overused these days, but we're rolling with it. We adjusted the tracking of the type so it sits in a more ominous fashion on the page.
The second brief - we were asked to create some posters for 'Odonis Odonis'. The brief was very simple, it included the required copy, and that was it. Which left us with freedom for expression, letting us really do what we wanted. We tried a black and white background image, using some selection distortion to break up the image. Keeping the type centre aligned and justified using various type sizes.
The alternative, the one we ended up going with is very colourful - abstract. Using the same type as above. The colourful abstract nature of the imagery reflects that of the existing posters and artwork used by Odonis Odonis.
Finally, for the third brief. We were just told to make anything, something original. I dug out some imagery I've used in the past and put it together. I ended up making a lemur on the hover board from Back To The Future.
It was an interesting workshop, certainly a change of pace from what I'm used to. But it was a chance to open up and be slightly more creative with my work that I usually am. A lot of my design work is very serious - to the point. I really enjoyed it in all, and I'll try to use more analogue methods in future.
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