As part of the research for Yorkshire Tea – I've begun to look at more 'quirky' tea brands, to see if there's anything which can be implemented into our Tea innovation project. I'm looking into the My Beauty Tea brand, displaying what they offer and their presentation.
Initially, you can see that they're a very friendly brand – using hand rendered (or simulated) typography, which adds a hand crafted quality to their image. Hand crafted usually implies that they are unique, and made with care.
They present their Tea infusions by shaping them into hearts – which adds a feminine connotation to the brand, if that wasn't already obvious from their name.
Another fun quality to their brand is their tea infuser – dubbed the Manatea. The quirky tea infuser adds an element of enjoyment to the company. You will want to brew their teas in the Manatea.
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