The packaging pictured above are for Rare Tea Co. who are a brand much smaller than Yorkshire Tea. Predominately using patterns across their packaging design, which adds a cleaner and modern feel to the tins.
The labels which overlays the pattern is clean and simple, using a solid white and black, which allows the main content to stand out, clearly, against the pattern.
The attractive patterns used around the tins help the product appeal to a younger audience, the look fresh and new, perhaps even collectable for the products robust reusability. As opposed to the very dated watercolour image which appears on the box for Yorkshire Tea, currently.
The boxes for Brew Tea Co. Loose tea, rather than tea bags. Has a very clean design, but it doesn't really work in the same category as that of Yorkshire Tea. It's almost quite hipster and 'on trend', rather than sustainable design. It doesn't really have any sort of impact to the design. Yorkshire Tea has been known to remind the consumers of Yorkshire and it's amazing scenery. Adopting a minimal design stance would impact the design of which negatively.
The green tea options from Yorkshire Tea's parent company 'Taylors of Harrogate'. The colours allow the box to stand out on the shelf, and also help represent the product. Assuming that the colours are based on the colour of the tea itself. The design is very clean and modern.
The packaging for Charbew. This looks unrefined to me. It used a teacup at the base of the packaging, with the inside of the cup acting as a window to the product. However, the product are tea bags – they look quite awkward, stuffed into the mug. A tea bag is a tea bag, I don't think a window is needed.
The Twinings Christmas Tea used a similar style to Rare Tea Co. Using a pattern across the box, and a solid colour to separate the complex logo from the background.
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