I've been working on The Last Drop as a side project since the fourth quarter of 2013. It's a pub crawl based in York. Since it's origin it's been featured and commended on a number of York travel and tourism websites. I've been planning to transform The Last Drop into a brand – sort of. Creating a visual identity and website for the event. Speaking to Adam and Grace, they thought I should probably turn this into a brief for Extended Practice.
So I've written the brief –
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