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OUGD603: Brief 1 - SAC Ampleforth // Logo and Colour Development

Following the logo development and the colour selection, I applied these to the version of the logo which I will probably end up going with, unless I get chance to refine it again. The colour were developed on Coolors which was featured in the colour development post

The colours have just been taken from there and applied to the logo.




In the past week, following the talk from Something Moresee relevant post here, where they discussed the brand from a wider stand point. I wanted to capture SAC Ampleforth as a more natural movements kind of sports company, using the body for what it was intended to do. I think the greens represent this, greens are natural colours, associated with the outdoors and the environment around us. Which tie in to the proposed brand ethos which I want to convey.  



The two logo colour schemes above will form the basis and the majority of the brand colours - the other colours may come in at a later point, more classes for example.

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