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OUGD603: Brief 14 - Design Something More // Briefing and Talk



Something More

  • Used to work at Elmwood
  • How can we make brands better?
  • A brand is standing for something
  • Also referred to as a reason to believe big ideas and values.
  • A brand doesn't have to be about the object, it could be about the ideas around the object, the morals and the ethics for example.
  • Not about the logo, about everything around it
Stand for something + wonderful experience = people care

  • Brands which are a wonderful experience make our lives better
  • Products can be similar, but it's how you look at it which defines it and sets it apart.
  • Design is an opportunity to make a difference
  • Do things in a way which makes interest, it will create an impact
  • You gravitate to what you know
Brief

Rethink the brands of today and make them better. 


Define, Create and Build.

I was given;


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